Select the right businesses
YES identifies a focused cohort of Growth and Expansion businesses against one defined corporate need or sector challenge.
A private working proposal for YES
Commercial growth that proves its impact.
A six-month working model for a corporate-funded programme that equips selected YES Growth and Expansion businesses with the positioning, go-to-market engine and measurable pipeline needed to win, grow and expand revenue.
Help selected YES businesses win real commercial opportunities — and give YES and a funder clear evidence of what happened.
The operating model
One coherent route from potential to revenue.
Every component is connected. The assessment informs the offer; the offer shapes the market activity; the funnel shows what works; the reporting improves it.
Create a practical growth plan
We identify each business’s best customers, the problems it solves, how to reach those customers and what is stopping it from winning more work.
Build trust and make it easy to engage
We strengthen the most important digital touchpoints, create a clear capability profile and make it simple for the right people to enquire.
Create real commercial access
YES Empowered showcases the selected businesses. Johannesburg businesses also receive relevant Joburg.co.za discovery and editorial exposure.
Create and manage opportunities
We use the right mix of campaigns, content and outreach to turn interest into qualified conversations, proposals and potential work.
Measure results and improve
We track what happens from first interest to opportunity, invoice and repeat business — then improve what is working.
Six months, with a decision gate
Build and prove. Then focus and convert.
MONTHS 1–3
Prepare & launch
- Select a cohort against a named corporate challenge
- Create practical growth plans and establish a baseline
- Launch YES Empowered profiles and clear enquiry routes
- Generate early demand, learning and pipeline evidence
90
DAY GATE
Review readiness, engagement, qualified pipeline and capacity. Focus the final phase on what is working.
MONTHS 4–6
Optimise & convert
- Improve the audiences, messages and routes producing quality
- Progress meetings, proposals and RFQ opportunities
- Track invoice evidence, account growth and cross-/upsell
- Present a scale recommendation grounded in outcomes
The YES Empowered microsite
A YES-branded home that celebrates the selected businesses.
YES Empowered is a simple microsite that tells each business’s story, shows what it offers and makes it easy for customers and corporates to get in touch. Participating Johannesburg businesses also receive wider discovery and editorial exposure on Joburg.co.za.
YESEMPOWEREDA YES microsite celebrating selected businesses and their stories
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JOBURG.CO.ZAAdditional discovery, editorial and campaign exposure for participating Johannesburg businesses
What a funder receives
A visible programme with clear commercial evidence.
A funder supports a focused group of promising businesses against one real corporate or sector challenge — then sees the activity, opportunities and results the programme created.
For YES
Credible proof that selected businesses are progressing toward commercial growth.
For the funder
A measurable market-access and supplier-development initiative linked to a real business need.
For businesses
More visibility, stronger commercial foundations and a clearer route to customers and corporate opportunities.
The next working session
Agree the conditions that make this worth funding.
01
One corporate problem
Choose one defined sector need — for example supplier diversity, procurement access or sector sourcing.
02
One named buyer-side owner
No cohort activates until there is a corporate sponsor or buyer owner with a real route into the opportunity.
03
A validated cohort and funding scope
Confirm the businesses, activation capacity, delivery responsibilities, evidence definitions and funding approval.
Then turn this working model into a priced POC and a shared success scorecard.